An app you can recommend between appointments.
Novie supports families with children from birth to five across sleep, nutrition, development and wellbeing, looking at the whole family rather than one piece at a time. Our guidance is written by qualified specialists, follows Australian guidelines and points families back to you when they need you.
What it does and doesn't do
Novie does
Give general, age-appropriate guidance on sleep, nutrition, development and wellbeing
Learn each family's history so advice fits their child and household
Flag when a child falls outside typical ranges and suggest checking in with a professional
Share the load across the household, so it isn't all on one parent
Novie doesn't
Diagnose, or tell families to override medical advice
Replace their GP, paediatrician, child health nurse or your care
Provide crisis support
Push a single sleep or feeding method
Our curators
The specialists who write and review everything in Novie.
Isabella Young
Founder, sleepCertified infant and child sleep consultant and founder of Snug Co, with a background in neuroscience and a master's in sleep medicine. She takes a non-judgemental approach to sleep that puts what's sustainable for the whole family first. She's mum to two boys.
- Bachelor of Science, majoring in Neuroscience and Psychology (University of Sydney, 2017)
- Graduate Diploma of Psychology (Advanced) (Monash University, 2019)
- Master of Medicine (Sleep Medicine) (University of Sydney, 2026)
Kat O'Brien
Founding partner, paediatric dietitianPaediatric dietitian specialising in breastfeeding, starting solids, allergy prevention and management, and fussy eating. She holds mother and baby together, so feeding works for both of them. She's mum to a young son.
- Accredited Practising Dietitian (APD)
- Credentialed Eating Disorder Clinician (CEDC)
- Bachelor of Food Science and Nutrition (Deakin University, 2016)
- Master of Dietetics (Deakin University, 2018)
More specialists joining
We're building a clinical advisory group and adding specialists in child development and emotional wellbeing, so every part of Novie is written and reviewed by someone qualified in it.
Aligned to the guidelines you already use
Beyond the guidelines
Guidelines are updated every few years. Each week we also review newly published research across sleep, nutrition and development, so the evidence behind Novie's guidance stays current in between.
Designed to send families back to you.
When something falls outside what's typical, Novie says so plainly and suggests who to see. It won't tell a family to wait out something that needs a professional.
A child outside typical ranges
Growth, feeding, sleep or development patterns that sit outside typical ranges prompt a suggestion to see their GP, child health nurse or paediatrician.
NovieA parent who is struggling
Signs of distress bring up PANDA on 1300 726 306, their GP and, when it's urgent, Lifeline on 13 11 14 or 000.
NovieThere's no one right way, so Novie won't contradict yours.
Novie covers a range of settling approaches and only suggests one when it fits the family's own goals and values, which could be responsive settling, a gradual approach or another method that suits them. The advice they get at home sits alongside the advice you give.
The questions you'd ask before recommending any app
Privacy and security
Privacy comes first. Each family's information is stored securely in Australia, used only to support that family, and never sold or shared with advertisers. Families can delete their account at any time.
Cost to families
Novie is free to download, and most of what families use every day is free, including tracking, a daily sleep schedule and 5 Ask Novie questions a day. Premium is $7.99 a month or $79 a year and adds unlimited Ask Novie, step by step Toolkits and Novie Knows insights. It's billed through Apple and can be cancelled any time.
How the app works
Novie answers from its own knowledge base, written and reviewed by our specialists, and from what the family has logged and shared. It doesn't search the open internet or diagnose. When something needs a professional, it points families to their GP, child and family health nurse or you.
Making Novie easy to recommend
Practitioner access, coming soon
A practitioner view so you can see what families see. Register your interest below.
NovieHandouts and QR cards
Printable one-pagers for your waiting room and consult notes.
NovieA referral code
Families you refer get a month of Premium free.
NovieA short script
A few lines on how to mention Novie in a consult.
NovieA companion for your new parent group.
For child and family health nurses, breastfeeding counsellors and playgroup facilitators running sessions with new parents.
Session packs
One-page handouts for the topics groups already cover: settling and sleep, starting solids, development, wellbeing and returning to work.
A group code
A month of Premium free for every family in your group.
Guest sessions
Ask about a session with one of our specialists on sleep or nutrition, in person in Sydney or by video.
Nothing to sell
No sales pitch in your sessions and no formula or product promotion in any of the material.
What health professionals ask us
Who writes and reviews the content?
Qualified specialists in each area, known for the thoughtful way they support families. Meet our curators
Does Novie diagnose or give medical advice?
No. It gives general guidance, and when something falls outside typical ranges it suggests the family see a health professional.
Will it contradict my sleep or feeding advice?
Novie doesn't push a single method, so the guidance families get at home can sit alongside yours. If you see something that conflicts with current guidance, tell us and we'll review it.
What does it cost families?
Free to download, including tracking, an adjusting daily sleep schedule and 5 Ask Novie questions a day. Premium is $7.99 a month or $79 a year for the whole household, adds Toolkits and Novie Knows insights, and can be cancelled at any time.
The people behind Novie
Isabella Young
Founder and CEOA certified infant and child sleep consultant and mum of two boys, Isabella founded Snug Co and built the first version of Novie herself. Before Novie she worked across neuroscience research and medtech quality and regulatory, co-authoring more than 40 academic papers. She holds a Bachelor of Science in Neuroscience and Psychology, a Graduate Diploma of Psychology (Advanced) and a Master of Medicine in Sleep Medicine.
Kat O'Brien
Founding partner, Feeding and Nutrition LeadA paediatric dietitian who runs her own practice, Nourish to Nurture, Kat leads and reviews all of Novie's feeding and nutrition guidance. She's an Accredited Practising Dietitian and Credentialed Eating Disorder Clinician, with a Master of Dietetics from Deakin University, and works across breastfeeding, starting solids, allergy and fussy eating.
Naseem Ballard
Head of OperationsNaseem has been part of Novie since the very beginning and runs its operations and brand. She was Chief Operating Officer of Cingulum Health, and before that led creative operations at Beautycounter and accounts and operations at a Los Angeles production company. She studied mathematics and psychology at Chapman University.
Tan Kueh
Senior AdvisorTan guides Novie's strategy, partnerships and next raise. She was CEO of Grok Ventures, and before that held senior roles in global finance as a Managing Director at BlackRock and UBS and a Senior Managing Director at Macquarie Group, where she built its US business and distribution across Asia. She is a Non-Executive Director of Belvoir St Theatre and a Graduate of the Australian Institute of Company Directors.
Yen Ngai
Strategy LeadYen supports Novie's strategy and growth. He was Chief Growth Officer at Omniscient Neurotechnology, and before that spent more than ten years at McKinsey & Company, most recently as an Associate Partner, after six years at Deloitte.
Register your interest.
We're building resources for practitioners who support families, from clinic handouts to a practitioner view of Novie. Tell us about your work and we'll be in touch as they're ready.