Everyday support for the working parents in your team.
Novie gives each family personalised insights across sleep, feeding, development and wellbeing, in line with Australian guidelines, and it's built for both parents. You can offer it as a benefit, a gift for new parents or part of a return-to-work programme.
Parenting doesn't stay at home
The pressure on working parents has grown sharply, and it shows up at work.
of working mothers find it stressful to balance work and family, up from 51% in 2019. For fathers it's 57%, up from 34%. [1]
Novieof working parents and carers have thought about leaving their job in the next year because it's hard to combine with caring. [1]
Novieworking parents worry their commitment will be questioned if they use family-friendly arrangements. [1]
Novieof couple families say the mental load is always or usually carried by the mother. [2]
Noviemothers and 1 in 10 fathers or partners experience perinatal depression or anxiety. [3]
Noviea year in lost productivity in Australia from perinatal depression and anxiety, through people leaving work, time off and working while unwell. [3]
Novie
Everyday support that fits around work
Answers that fit their family
Personalised insights based on their own child's patterns, in line with Australian guidelines, instead of hours searching online.
A plan both parents can see
Partners and carers see the same information about the kids and the household, from routines to the to-do list, so the load is easier to share.
Support for the parent too
Help that lightens the load at home, so parents feel supported and come back to work steadier, more confident and better able to enjoy both.
Help through the return to work
Guidance for the months before, during and after leave.
Start small and build from there
Most teams start with the gift.
The new parent gift
The benefit
The return-to-work programme
A one-off welcome for each employee who has a baby: a Novie gift bundle and a year of Premium for their household.
Ongoing Novie Premium for every parent in your team, whatever their child’s age, shared with their partner and caregivers.
Everything in the benefit, plus support for your company: planning around leave and guides for managers.
Time to startSign up once as an authorised gift partner, then we send gifts out within a few business days.
1 week to roll out, with a launch kit and an access code.
4-6 weeks, curated together.
The new parent gift
A one-off welcome for each employee who has a baby: a Novie gift bundle and a year of Premium for their household.
Sign up once as an authorised gift partner, then we send gifts out within a few business days.
The benefit
Ongoing Novie Premium for every parent in your team, whatever their child’s age, shared with their partner and caregivers.
1 week to roll out, with a launch kit and an access code.
The return-to-work programme
Everything in the benefit, plus support for your company: planning around leave and guides for managers.
4-6 weeks, curated together.
Support before, during and after leave
Around a third of mothers who experienced discrimination at work around pregnancy or leave went on to look for another job or resign. [4] And 41% of working parents say their parental leave was too short. [1]
Before leave
Setting up the household, the first weeks and a plan for sleep and feeding.
On leave
Everyday support at home, for both parents, whenever they need it.
Returning
Daycare, new routines, expressing at work and the first weeks back.
The first six months
When the juggling really starts, and many parents decide whether the job still works for them.
You'll never see an individual family.
Parents need to trust that what they tell Novie stays with them, so we've designed the employer side around that.
What a parent shares with Novie stays with them. You won't see anyone's messages, logs or family details.
No manager views, no flags and nothing that could affect someone's employment.
We never sell data or share it with advertisers.
Employees can leave or delete their account at any time, and keep their family's history if they change jobs.
Handled under the Australian Privacy Act, and stored in Australia.
What the research says
Work and family pull on each other
A meta-analysis of 427 effect sizes found conflict between work and family is consistently linked to poorer work, family and wellbeing outcomes, in both directions. [5]
Parenting support shows up at work
In a randomised trial of a workplace parenting program, working parents reported lower distress and higher work commitment, work satisfaction and confidence. [6]
The sleep debt is real
Mothers lost about an hour of sleep a night in the first three months after birth, and sleep satisfaction took up to six years to fully recover. Fathers were affected too, to a lesser degree. [7]
Up and running in days
Choose an option
The gift, the benefit or the full programme. We'll help you work out the size.
Share the launch kit
We give you emails, intranet copy and a short briefing for managers. There's no IT integration.
Parents join
They download Novie, enter your code and invite their partner. It takes about two minutes.
What people and culture teams ask us
What will we see about our people?
Nothing about any individual or their family. What a parent shares with Novie stays with them, so you'll never see anyone's messages, logs or family details. Read our Privacy Policy
How do employees get access?
They download Novie from the App Store and enter your access code or verify their work email. It takes about two minutes, and nothing needs to integrate with your systems.
Are partners and non-birthing parents included?
Yes. Partners, adoptive and foster parents and same-sex parents are all covered, and Premium extends to the whole household. Men currently take only 17% of primary carer's leave, so support that reaches both parents matters. [8]
How much does it cost?
It depends on the option you choose and the size of your team. We'll give you a quote after a short call. Book a conversation
The people behind Novie
Isabella Young
Founder and CEOA certified infant and child sleep consultant and mum of two boys, Isabella founded Snug Co and built the first version of Novie herself. Before Novie she worked across neuroscience research and medtech quality and regulatory, co-authoring more than 40 academic papers. She holds a Bachelor of Science in Neuroscience and Psychology, a Graduate Diploma of Psychology (Advanced) and a Master of Medicine in Sleep Medicine.
Kat O'Brien
Founding partner, Feeding and Nutrition LeadA paediatric dietitian who runs her own practice, Nourish to Nurture, Kat leads and reviews all of Novie's feeding and nutrition guidance. She's an Accredited Practising Dietitian and Credentialed Eating Disorder Clinician, with a Master of Dietetics from Deakin University, and works across breastfeeding, starting solids, allergy and fussy eating.
Naseem Ballard
Head of OperationsNaseem has been part of Novie since the very beginning and runs its operations and brand. She was Chief Operating Officer of Cingulum Health, and before that led creative operations at Beautycounter and accounts and operations at a Los Angeles production company. She studied mathematics and psychology at Chapman University.
Tan Kueh
Senior AdvisorTan guides Novie's strategy, partnerships and next raise. She was CEO of Grok Ventures, and before that held senior roles in global finance as a Managing Director at BlackRock and UBS and a Senior Managing Director at Macquarie Group, where she built its US business and distribution across Asia. She is a Non-Executive Director of Belvoir St Theatre and a Graduate of the Australian Institute of Company Directors.
Yen Ngai
Strategy LeadYen supports Novie's strategy and growth. He was Chief Growth Officer at Omniscient Neurotechnology, and before that spent more than ten years at McKinsey & Company, most recently as an Associate Partner, after six years at Deloitte.
Let's talk about what would work for your team.
We'll ask about your workforce and what you already offer parents, then suggest where Novie could fit.
- [1] Parents At Work and UNICEF Australia, 2024 National Working Families Survey, n = 6,200+.
- [2] Baxter, Australian Institute of Family Studies, 2024. [Link the final AIFS report.]
- [3] PwC for Gidget Foundation Australia and partners, The Cost of Perinatal Depression and Anxiety in Australia (2019).
- [4] Australian Human Rights Commission, Supporting Working Parents: Pregnancy and Return to Work National Review (2014).
- [5] Amstad et al., Journal of Occupational Health Psychology, 2011.
- [6] Sanders, Stallman and McHale, Journal of Family Psychology, 2011.
- [7] Richter et al., Sleep, 2019. German panel study, 2,541 women and 2,118 men.
- [8] Workplace Gender Equality Agency, parental leave data, 2023 to 2024.