You do the parenting.
We’ll take on the mental load.
Novie reduces the invisible labour of parenting, the planning, the second-guessing, the 3am questions, so you can be more present with less effort.
See where your family is right nowFree. Personalised across sleep, feeding, development and wellbeing.
or join the waitlistThere’s more parenting advice than ever.
None of it knows your child.
71%
of parents say they wish they had a single trusted source instead of searching online
BabyCenter (2024)
33%
of mothers report feeling overwhelmed by the mental load of parenting daily
Pew Research (2023)
What Novie does
The support that knows your family
Everything your family needs, across sleep, feeding, development and wellbeing, shaped around your child and always one step ahead.
Grounded in peer-reviewed research and clinical experience across infant sleep, nutrition and child development.
Novie doesn’t give you more to read. It gives you what’s right for your child, when you need it.
A day without the mental load
What a day actually looks like
A small tweak may help you today
Lily woke up early today, so she may need an adjusted day.
Lily’s naps have been shorter the last two days. She’s also showing early signs of crawling, and it’s normal for sleep to wobble a little when a big motor milestone is close.
Your day, organised
Wake up to a calm overview of what today looks like for your child. Sleep, feeds, cues, already pulled together.
Be the first to try Novie when we launch in June 2026.
No spam. Just updates when something worth sharing is ready.
From parents using Novie
I didn't realise how heavy my mental load was.
Emma R., Mum of two, Sydney
Common questions
What you might be wondering
Novie is a parenting support system that spans sleep, feeding, development and wellbeing, all in one place. It builds a picture of your child over time and gives you guidance shaped to your family, not generic advice that could apply to anyone. Evidence-based, expert-informed, and there when you need it.
Novie is built for parents and caregivers navigating the early years, from pregnancy through toddlerhood. Whether you have a newborn who won't settle, a baby starting solids, or a toddler whose sleep has completely fallen apart, Novie adapts to where your family is right now.
Novie covers four connected domains: Sleep, Nourish, Grow and Feel. That means sleep schedules, nap transitions and bedtime routines, feeding and solids, developmental milestones, and the emotional wellbeing of your family. Because these things affect each other, Novie looks at all of them together.
Novie launches in June 2026. Join the waitlist to be first in line, or try the free family snapshot now to see where your child is across every domain.
Novie is free for all guidance and insights across the four domains. Premium features are available for families who want full toolkit access and more expert guidance. Pricing will be confirmed closer to launch.
Googling gives you everything and nothing at the same time. Novie filters the research and expert knowledge down to what is actually relevant to your child, at their age and stage, based on what you have told it about your family. It's like having a sleep consultant, dietitian and child development expert in your pocket, ready for a personal consult whenever you need it. No sifting, no conflicting advice, no rabbit holes at 2am.
Yes. Your family's data is private and encrypted. Novie will never sell your information or share it with third parties. Full details are in our privacy policy.